THE BEACHLIFE FESTIVAL ANNOUNCES PARTNERSHIP WITH LOS ANGELES KINGS
LA Kings to “Power” The BeachLife Festival’s ‘Cruises for Causes,’ a Series of Exclusive Musical Performances Aboard A Yacht and Have Festival Activations
Redondo Beach, CA — The BeachLife Festival, a first-of-its-kind coastal event in Los Angeles taking place May 3 – 5, 2019 at Redondo Beach, CA’s Seaside Lagoon, is pleased to announce it has partnered with the National Hockey League’s Los Angeles Kings. Over the festival’s three days, past and present LA Kings players and representatives will be on-site in a hospitality cabana with activations and interactive activities for festival-goers. The LA Kings will also “power” ‘Cruises for Causes,’ a series of exclusive musical performances at sea aboard a yacht to benefit nonprofits Life Rolls On, Redondo Beach Police Foundation, Surfrider Foundation, and more. Additional information about Cruises for Causes forthcoming.
“The Kings are one of our favorite sports teams, and with so many of them living in the South Bay and embracing the ‘beach life’ culture, it feels like a natural fit with the festival,” said Allen Sanford, co-founder of The BeachLife Festival.
“We are thrilled to partner with the BeachLife Festival and support their efforts as this gives us multiple opportunities to engage with the South Bay community,” said Kelly Cheeseman, COO of the LA Kings. “Additionally our commitment back to the event will directly benefit multiple local South Bay Charities that are important to us.”
The BeachLife Festival is a three-day immersive experience celebrating Southern California beach culture, featuring iconic headliners Brian Wilson, Bob Weir and Willie Nelson performing oceanside, along with artists who are synonymous with SoCal ‘beach life’ including Jason Mraz, Ziggy Marley, Violent Femmes, Steel Pulse, Grace Potter, Blues Traveler, Bruce Hornsby, Everclear, Chevy Metal, Sugar Ray, Donavon Frankenreiter, and many more.
Designed to embrace SoCal’s coastal essence where live music is synonymous with sand in your toes and a cold drink in hand, The BeachLife Festival will feature California culinary stars and multiple surf and skateboarding components in addition to the 40 musical acts. The BeachLife Festival will also take a “content-first” approach by creating a highly-integrated level of engagement between artists and guests – even before announced musical acts take the stage.
Three-day passes are on sale now on the BeachLife website. Single Day General Admission, VIP and Captain’s passes can be purchased for $95, $275 and $995, respectively, while supplies last. Three Day General Admission passes are currently $259 and VIP passes are $795, which include amenities like viewing decks, premium bathrooms, VIP lines, and In & Out privileges. The Three Day Captain’s Pass includes all VIP amenities in addition to complimentary food & beverage for the entire event, valet parking, backstage access, artist meet-and-greet access with select artists, invitations to the private Launch Party with special guest X, SideStage Restaurant and Cruises with Causes priority reservation privileges, all for $2,500 for the entire weekend. A percentage of ticket sales will be donated to several charities, including: Surfrider Foundation, 5 Gyres, and Redondo Beach Police Foundation, with additional non-profits forthcoming.
The BeachLife Festival will be located at 137 N. Harbor Drive, Redondo Beach, CA 90277.
ABOUT LA KINGS
Owned and operated by AEG, the Los Angeles Kings began play in 1967. Initially playing in the Forum in Inglewood, the franchise soon established itself both on the ice, behind star players such as Rogie Vachon and Marcel Dionne, both Hall of Famers, and off the ice, where the Kings continue to strive for innovation in a constant pursuit of excellence with a first-class commitment to our fans and partners, and with an unmatched pledge to improving our community. In 1988, the Kings shocked the sports world with the acquisition of Wayne Gretzky and five years later the Kings advanced to the Stanley Cup Final for the first time. In 1999 the Kings built STAPLES Center in downtown Los Angeles, and they ultimately enjoyed their “crowning moments” earning the franchise’s first two Stanley Cup championships in 2012 and 2014 respectively. For additional team information, visit LAKings.com and call 1-888-KINGS-LA.